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MAMA'S NIGHTMARKET
Credits
Executive Producer: Eloise Porter
Directors: Giles Andrew & Elliott Watson
Cinematography: Ben Goodman
Music composition: Eric Mascolo
Motion graphics: Ian Clarke
Production Company: Honora Productions
Photography: Jude Liana
In this three-tiered campaign, we targeted users in each stage of the marketing funnel through three distinctive videos featuring MAMA's Nightmarket, a night market that celebrates and supports Los Angeles’ often-overlooked immigrant-owned restaurant community. A documentary episode bolstered brand awareness by sharing MAMA's story, a short ad built intrigue and targeted prospective users, and a case study outlining their specific success nurtured leads and appealed to sales prospects.
